Employers Group Blog Connection

Workforce Engagement is Personal

Posted by Nicole Vierzba on Tue, Oct 25, 2011

By:  Charlie Martin, Founder, engagementtoolbox.com

How well do you know your workforce?

Not your workforce as a group but one at a time.

My wife and I were in the lounge area of an upscale restaurant a while back having a beverage and a light snack and had an interesting experience. The young woman serving us was not paying a lot of attention to what we wanted but we did eventually get her attention and reminded her of something she had promised to check on for us. She eventually came back and provided the information we had asked for earlier. That’s not the core of the story.

When this young woman came back my wife engaged her in a conversation that led to us eventually learning a great deal about this young woman including how long she has been working there, where she came  from, why she decided to move to Southern California, how she likes her job, what her future aspirations are etc.

As we were learning all of this information about this young woman I began to wonder how much of this information her boss knows and whether she/he cares. Considering that we spent 10 to 15 minutes learning about this young woman who clearly wanted to talk about her life and aspirations I am hopeful that her boss knows as much about her as we now do.

The kind of information that we gathered in this brief casual customer to server conversation is critical to engagement. The information we learned is not earth shaking but if the questions were asked by the boss they potentially create a personal bond that allows other conversations to occur creating the positive energy needed for engagement. The old saying that” I don’t care how much you know until I know how much you care” clearly applies in workforce engagement. There is no useful substitute for the demonstration of sincere interest in another person to generate positive interest toward what you are doing or want to achieve.

Take the time to know everything you can about the individuals in your workforce. Not only will it serve e you well from a relationship and potential productivity standpoint but you never know what unique gems you may find in the process of discovery.


Want to get a head-start on 2012?  Attend an upcoming webinar hosted by our featured blog author, Charlie Martin:

Planning for Success in 2012

Join us for a Webinar on November 2 from 9:30-10:30 a.m.

Registration button



This course has been approved for 1 hour of HRCI recertification credit

Planning for Success in 2012 will provide a clear understanding of how to think about and design your annual plan for effective implementation in 2012. The webinar will identify the essential elements of a good plan and provide solid usable tips about how to develop each of the elements:

  • Review of who you are and where you are going (Mission, Vision, & Values)
  • What’s the plan (strategy)?, SWOT analysis, simple definition of strategy, etc.
  • Company goals for 2012, goal setting tips, format, action planning & more
  • Financial plan to match strategy & goals

Attendees of the webinar will be equipped with the tools and best-practices necessary to develop a plan that can be implemented and communicated to facilitate the engagement of the workforce in achieving company goals.

Who should attend?
Senior leadership, Departmental and Divisional Leaders, HR Leaders, etc.
This webinar will be valuable to anyone on the management team who is involved in determining the future direction of the company in addition to anyone involved in implementing the plan and engaging the workforce.


Charles Martin, Presenter
Founder and President
Engagement Toolbox
Mandy Blackford, Host
Regional Client Manager
Employers Group


Title: Planning for Success in 2012
Date: Wednesday, November 2


9:30 A.M.- 10:30 A.M. PST

To register just follow the link:

Space is limited.
Reserve your Webinar seat now.

Topics: motivating employees, employee retention, workplace, management, employee